The development of a web-series leads to...

While waiting for the financing stuff to clear up we gathered some of the conclusions from Happy Street. One major conclusion is that more than 85% of you the audience has been watching from a smartphone. For us who wants every frame and every bit of sound to be as perfect as possible, it hurts a bit. Of course, we our-selves watch series and even movies that way. But how can we ease this "meeting" between the content and the spectator? With that in mind we wanted to investigate new ways of experiencing moving pictures exclusively for the smartphone. 

Since a couple of weeks director Sadik Salem has been working with a music-clip that is only to be experienced on smartphones. Of course one can see it on his computer, but eventually you will see that it is supposed to be experienced on a phone. 

The music is written and performed by Andreas Lönnqvist who also composed the score for Happy Street. It's a tune called Beautiful Day, which has exclusively been produced by Darko. For all the EMD-fans, his name should have a "wow-factor". The rest of us will have to wait for the clip to understand! 

The research has been possible through support from The Region of Skåne.

RegionSkåne logo.jpg

The origins of Happy Street

Well at least some of them comes actually from this music-video that we shot a couple of years ago. You will probably recognize both the music and a certain prop. Much pleasure! 

This is from where we found the tune, and ever since it has followed us, as it together with the car, landscape and the actors creates a quite unique feeling. Little did we actually know from the beginning that it had anything to do with John Carpenter and his works. 

Happy Street to Torino Short Film Market

We have been selected to present Happy Street at the international short film market in Torino, Italy, in the end of november. We are very thrilled about this. Just the fact to be able to present the series on a fair with like-minded will be very awarding. But also to see if there might be someone interested in actually doing business with it. As everybody says, the digital distributors keeps looking for content, and we would gladly help with that. 

If anyone else who reads this are going or have brilliant information for us, let us know!

To be continued! 


Extraordinary numbers on Facebook

Well, at least to us... We published a still on Facebook recently. And payed $5 to promote it. Usually we tend to get a 100 likes out of that, and for us it's good to see where in the world there seems to be interest for Happy Street. This is the still: 

Photo by Peo Olsson

Photo by Peo Olsson

And so far this picture has gotten 1.700 likes. We are pretty stunned. Of course, we thought, this must have to do with youth and beauty, so a couple of days later we published the picture below with the same promotion. 

Photo by Peo Olsson

Photo by Peo Olsson

So far this picture has gotten 1.600 likes, so for us this indicates that a good photo does travel. And it does not have to have just youth in it. Some experience seems to be just as attractive. :) 

PenChat distributing Happy Street

The platform decided to to distribute Happy Street. Penchat is an app which aims to cover both the Facebook-functions as well as those of Snapchat and Instagram. 

And without knowing anything about their audience the response has already been impressive for us. We are very surprised to see that the teaser already in 24h has made 30.000 views on youtube. 

To us the message is quite clear, platform + content = quantity. 

Next question is to see what can be done with this quantity. 


A totally honest box-office-report for Happy Street. 

This report is by no means meant to brag in any way. Rather what I am looking for is comments and thoughts from you who have interest in these matters. 

As some of you already are aware of we have released the show on several platforms. Facebook, Vimeo and Youtube. 

Our ways of distribution have been only our own fan-base. (which is 600 likers on Facebook) Therefore the numbers aren’t very impressive. Happy Street is - so far - not a new Gangnam Style-video rocketing to the sky. 

Our show is more drama than high-concept kick ass show à la ”King Fury”. Therefore we have not had any viral impact more than the fact that people interested in us, Tiny Lumberjack Film, or the main characters have chose to engage into this web-series. 

The impact is thus expected with a few exceptions. 

Numbers. We start with the dull part. 

In the summer we released a teaser which won a ”trailer-contest” on the US-site But apart from that it didn’t catch any wide interest at all. After 2 months it still had not been viewed more than 500 times on Youtube. Conclusion: those who did see it did not care to mention it to anybody.

Therefore we let a prodigy do a trailer and that changed things. You can watch the trailer here

Shortly before the premiere we chose to use Vimeo as the place from where we share the link. This because it looks a bit better with Vimeo compared to Youtube. And also as we did not expect numbers climbing towards 50.000 we don’t see the use with Youtube. And also, Youtube still make you feel like you are visiting Ullared (Swedish well known super low-price mall) They so want you to watch something else instead of the stuff you actually are trying to concentrate on.   

Our homepage has had ca 4000 visits since the premiere. 

The episodes have on Vimeo - since its’ premiere 4 weeks ago -started to play ca 4000 times. Someone said that we better be prepared to face numbers around 1000, so with that in mind we are pretty pleased so far. 

What we also did, that has lowered the home-page and Vimeo-numbers, is to release the whole episodes on Facebook. We noticed that many of our friends are on Facebook, and they prefer to not leave that ”eco-system”. So instead of clicking the link to Vimeo they skip it. So we chose to go where the viewers are. 

Therefore the numbers on Facebook are pretty good. 

With $200 on targeted facebook-ads the episodes have reached 280.000 people where as any of the episodes have started to play more than 90.000 times. 

We start to see followers coming from all over the world. Especially in places where English is the common language. 

To be continued…


Scientific labs producing Scandinavian Crime!

Out of a collaboration between the scientific labs of Lund University in Sweden, and Tiny Lumberjack Films, comes a crime-comedy-series called "Happy Street" 

About: What happens when a scientist make a discovery too good to be true...

It is the European Union funded Scientific labs of MAXIV, ESS and the medical development hub of Medicon Village who together with Science Village of Lund, and the city of Lund/The Brunnshög Project has financed a crime-comedy-series produced by Tiny Lumberjack Films. 

Behind Tiny Lumberjack Films is two film-makers, both with Oscar-nominations - Therese Ahlbeck & Marcus A Olsson - on their CVs, who looked for a new way to finance and to produce fictional content. 

This way we create a win-win-situation. The production company gets a chance to produce shorter content without the hard control you always find with pure commercial projects and the  financiers get a new way of show-casing their existence. 

We and our financiers find it much smarter to try and engage an audience with a proper story made up from basic facts that actually exists on this place. And with a very low cost as well. 

Is this a fruitful way of marketing? Well, comparing the costs we think it is without a doubt a smart way of reaching out. 

As the tag-line has it: "Are you ready for the future?"

To find out more click here

Or email the producer:

First post!


So much has happened. 

In January this year we set out to write and produce a web series with at least 6 episodes. So, combined with running a café, developing and pitching for other projects (and trying to have a so called family life) we wrote 6 episodes and out-lined for another 10. 

And then in April during 8 days we shot it. 

And now in September the series started to air here on this site!   

Being an independent film-maker is very much a constant Sisyphus-struggle. Every day you go round having possible pictures that could suit somewhere in a story. For us this has been a lucky chance to do what we actually want to do. To let some of the pictures out to the world and to see which ones actually catches an interest. 

To be continued…