The platform PenChat.net decided to to distribute Happy Street. Penchat is an app which aims to cover both the Facebook-functions as well as those of Snapchat and Instagram.
And without knowing anything about their audience the response has already been impressive for us. We are very surprised to see that the teaser, which didn't perform very well in the summer, already in 24h has made 30.000 views on youtube.
To us the message is quite clear, platform + content = quantity.
Next question is to see what can be done with this quantity.