A totally honest box-office-report for Happy Street. 

This report is by no means meant to brag in any way. Rather what I am looking for is comments and thoughts from you who have interest in these matters. 

As some of you already are aware of we have released the show on several platforms. Facebook, Vimeo and Youtube. 

Our ways of distribution have been only our own fan-base. (which is 600 likers on Facebook) Therefore the numbers aren’t very impressive. Happy Street is - so far - not a new Gangnam Style-video rocketing to the sky. 

Our show is more drama than high-concept kick ass show à la ”King Fury”. Therefore we have not had any viral impact more than the fact that people interested in us, Tiny Lumberjack Film, or the main characters have chose to engage into this web-series. 

The impact is thus expected with a few exceptions. 

Numbers. We start with the dull part. 

In the summer we released a teaser which won a ”trailer-contest” on the US-site stareable.com. But apart from that it didn’t catch any wide interest at all. After 2 months it still had not been viewed more than 500 times on Youtube. Conclusion: those who did see it did not care to mention it to anybody.

Therefore we let a prodigy do a trailer and that changed things. You can watch the trailer here

Shortly before the premiere we chose to use Vimeo as the place from where we share the link. This because it looks a bit better with Vimeo compared to Youtube. And also as we did not expect numbers climbing towards 50.000 we don’t see the use with Youtube. And also, Youtube still make you feel like you are visiting Ullared (Swedish well known super low-price mall) They so want you to watch something else instead of the stuff you actually are trying to concentrate on.   

Our homepage happystreetwebseries.com has had ca 4000 visits since the premiere. 

The episodes have on Vimeo - since its’ premiere 4 weeks ago -started to play ca 4000 times. Someone said that we better be prepared to face numbers around 1000, so with that in mind we are pretty pleased so far. 

What we also did, that has lowered the home-page and Vimeo-numbers, is to release the whole episodes on Facebook. We noticed that many of our friends are on Facebook, and they prefer to not leave that ”eco-system”. So instead of clicking the link to Vimeo they skip it. So we chose to go where the viewers are. 

Therefore the numbers on Facebook are pretty good. 

With $200 on targeted facebook-ads the episodes have reached 280.000 people where as any of the episodes have started to play more than 90.000 times. 

We start to see followers coming from all over the world. Especially in places where English is the common language. 

To be continued…


Scientific labs producing Scandinavian Crime!

Out of a collaboration between the scientific labs of Lund University in Sweden, and Tiny Lumberjack Films, comes a crime-comedy-series called "Happy Street" 

About: What happens when a scientist make a discovery too good to be true...

It is the European Union funded Scientific labs of MAXIV, ESS and the medical development hub of Medicon Village who together with Science Village of Lund, and the city of Lund/The Brunnshög Project has financed a crime-comedy-series produced by Tiny Lumberjack Films. 

Behind Tiny Lumberjack Films is two film-makers, both with Oscar-nominations - Therese Ahlbeck & Marcus A Olsson - on their CVs, who looked for a new way to finance and to produce fictional content. 

This way we create a win-win-situation. The production company gets a chance to produce shorter content without the hard control you always find with pure commercial projects and the  financiers get a new way of show-casing their existence. 

We and our financiers find it much smarter to try and engage an audience with a proper story made up from basic facts that actually exists on this place. And with a very low cost as well. 

Is this a fruitful way of marketing? Well, comparing the costs we think it is without a doubt a smart way of reaching out. 

As the tag-line has it: "Are you ready for the future?"

To find out more click here

Or email the producer: Marcus@TinyLumberjack.se

First post!


So much has happened. 

In January this year we set out to write and produce a web series with at least 6 episodes. So, combined with running a café, developing and pitching for other projects (and trying to have a so called family life) we wrote 6 episodes and out-lined for another 10. 

And then in April during 8 days we shot it. 

And now in September the series started to air here on this site!   

Being an independent film-maker is very much a constant Sisyphus-struggle. Every day you go round having possible pictures that could suit somewhere in a story. For us this has been a lucky chance to do what we actually want to do. To let some of the pictures out to the world and to see which ones actually catches an interest. 

To be continued…